Updated Mar 24, 2025 23:41 IST
Photo : ET Now Digital
Collections: How MakeMyTrip’s latest AI feature will ease hotel search online
Collections : Leading online travel platform MakeMyTrip recently unveiled its latest AI-powered tool – Collections – that would help travellers find a hotel online easily. MMT’s newest feature is designed to make hotel and homestay discovery simpler, smarter, and more personalised.
Collections is aimed at addressing the challenge of finding a stay among 86,000 domestic accommodations across 2,000+ cities by leveraging Generative AI and deep traveller insights to categorise accommodations into curated themes, the company said in a press statement.
While traditional search filters require travelers to manually refine options from multiple parameters, ‘Collections’ takes discovery to the next level by combining deep traveler insights with advanced AI, curating dynamic recommendations based on real travel intent, explained Ankit Khanna, Chief…
