Inside MakeMyTrip’s GenAI Play — How The Travel Giant Has Revamped Itself For The AI Age

Last month, Nasdaq-listed Indian travel tech giant MakeMyTrip launched a GenAI-powered feature, Collections, on its platform to make hotel and homestay discovery smarter, easier, and more personalised. The feature leverages AI and deep traveller insights to intelligently find accommodations to match customer needs and preferences.

Notably, MakeMyTrip is doubling down on the personalisation of user experience at a time when the GenAI wave has taken the industry by storm, and hyper-personalisation is the new norm. 

However, what could surprise you is that it is not the travel tech platform’s first tryst with artificial intelligence (AI). In fact, the company’s rendezvous with AI is now nearly a decade old.

Over the years, the company has remained steadfast in its quest to maintain quality data to train and fine-tune its models, giving its customers features like zero cancellations and price lock ahead of time. However, with the advent of GenAI two years ago, it is now…