MakeMyTrip Homestay has launched a new campaign called “Tested by Fans” with the release of three films. The campaign will be primarily run digitally, but will also have an extension on print, outdoor, and surround platforms. The campaign aims to showcase the quality check mechanisms that MakeMyTrip has put in place for their alternate accommodations category. The company wants to ensure that consumers have the best stay options to enhance their game season experience.
Raj Rishi Singh, the Chief Marketing Officer and Chief Business Officer – Corporate at MakeMyTrip, stated that the cricket season provided the perfect opportunity to highlight the meticulous quality checks they have in place. He emphasized that MakeMyTrip approaches business from a problem-solving mindset, and who better to communicate this than genuine globetrotters who share the same passion for travel as they do for the game.
The campaign was conceptualized by Enormous Brands, and according to Ankit Pathak, the Creative Lead, they started by asking themselves if fans from around the world would find a stay they like during the cricket season. They considered the expectations fans would have and how MakeMyTrip Homestays and Villas could make their off-field experience richer. This consumer-centric approach led to the development of the “Tested by Fans” campaign. Pathak also mentioned that collaborating with the best talent on the agency and client side contributed to the success of the campaign. The inclusion of superfans on a big scale was a significant moment for the campaign.
Overall, MakeMyTrip Homestay’s “Tested by Fans” campaign aims to highlight the quality of their accommodations and ensure that consumers have a satisfying stay during the cricket season. The campaign will be promoted digitally and through print, outdoor, and surround platforms.