Online travel company MakeMyTrip has launched a campaign to address the issue of travellers being disappointed with their accommodation bookings. The campaign focuses on homestays and villas, where standards of hospitality and offerings can vary. MakeMyTrip has enlisted cricket superfans from around the world to verify the quality of its curated homestays and villas. The superfans chosen, including Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka, and Shoaib ‘Tiger’ Bukhari, have extensive travel experience following cricket matches globally and can assess pricing, service, and space. Raj Rishi Singh, Chief Marketing Officer and Chief Business Officer – Corporate, MakeMyTrip, stated that the campaign aims to showcase the quality check mechanisms that the company has in place for its alternative accommodations category. MakeMyTrip aims to provide a unique and trustworthy experience and ensure that travellers can access the best accommodations across price points. The campaign has been rolled out through print outreach and a series of films on social media.