MakeMyTrip, India’s largest online travel company, has set a target of increasing its franchisee base by 50% within the next year. Currently, the company has over 6,500 franchisees across the country, but is looking to expand its reach even further in order to tap into the growing travel market in India.
The move comes as part of a broader strategy to offer customers more options when it comes to travel booking, including new payment methods and customer-friendly features such as free cancellations and flexible check-in times. MakeMyTrip has also been investing heavily in technology to provide a more seamless and personalised experience for customers, and to make it easier for franchisees to manage their businesses.
The company’s CEO, Rajesh Magow, recently spoke about the importance of having a strong presence in the offline market, as many customers still prefer to book their travel arrangements in person rather than online. He noted that MakeMyTrip is committed to supporting its franchise partners in order to ensure that they are successful and can continue to offer high-quality service to customers.
In order to achieve its ambitious growth targets, MakeMyTrip will need to overcome a number of challenges. One of the biggest issues facing the company is the fact that the travel market in India is highly fragmented, with many small players operating across the country. This makes it difficult for larger companies like MakeMyTrip to establish a dominant position in the market.
Another challenge is the fact that many Indians still prefer to book travel arrangements through traditional travel agents rather than online platforms. This is partly due to a lack of awareness of online booking options, as well as concerns about online security and privacy. However, MakeMyTrip has been working to address these concerns by offering secure payment options and partnering with trusted third-party providers.
Overall, MakeMyTrip’s plans to expand its franchisee base represent a significant opportunity for the company to tap into the growing Indian travel market. However, it will need to continue investing in technology and customer service in order to stay ahead of the competition, and to overcome the challenges posed by the fragmented nature of the market. With the right strategy and execution, however, there is no doubt that MakeMyTrip could become a dominant player in the Indian travel industry in the years to come.