MakeMyTrip, an online travel company, reported on Monday that on-platform searches for Lakshadweep increased by 3400% after Prime Minister Narendra Modi’s recent visit to the union territory.
Taking to X account, the company wrote, “NewsFlash: We have observed a 3400% increase in on-platform searches for Lakshadweep ever since Honorable PM’s visit.”
NewsFlash: We have observed a 3400% increase in on-platform searches for Lakshadweep ever since Honorable PM’s visit.
This interest in Indian beaches has inspired us to launch a ‘Beaches of India’ campaign on the platform with offers and discounts to encourage Indian travellers… pic.twitter.com/4CYb1iApZG
— MakeMyTrip (@makemytrip) January 8, 2024
With such a high search response and increased interest in Indian beaches, MakeMyTrip announced the ‘Beaches of India’ campaign, offering a variety of deals and discounts to encourage travellers to take a trip to beaches across the country.
“This…