MakeMyTrip (MMT), a leading online travel portal in India, has taken a quirky and attention-grabbing approach for its summer campaign. Instead of the usual celebrity endorsements, MMT has celebrities sing, dance, and act for the brand, but with one crucial twist – their faces are never revealed! Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features these celebrities you can’t see. Take a look at the ads and reactions to it.
A Star-Studded (But Faceless) Affair
The campaign features three A-list celebrities from the Indian entertainment industry:
Shankar Mahadevan: The iconic singer lends his voice to a special rendition of his chart-topping hit “Breathless.” But this time, the lyrics are cleverly reworked to highlight the discounts travelers can score on MMT. Social media is abuzz with fans trying to decipher the lyrics and applauding the creative twist. Shankar himself chimed in on the fun, tweeting, “#Breathless @makemytrip this was a blast!”
Prabhu…