Singapore Tourism Board MakeMyTrip
Singapore Tourism Board (STB) & MakeMyTrip have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination to Indian travellers.
STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India. India is one of the top five markets for Singapore tourism, with the city-state welcoming over 1 million Indian visitors in 2023.
Melissa Ow, Chief Executive, Singapore Tourism Board said, “We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors.”
Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said, “Singapore was one of the top three searched international…