We support DPDP, but consultation is the way to go: MakeMyTrip co-founder

New Delhi: Customers today want to be served with personalized ads but dislike it when advertisements become extremely precise, as it feels intrusive. With the DPDP Act soon to be implemented, marketers will find it challenging to serve personalized ads, as the act includes the right to data erasure.

Esteemed guests gathered at the India Digital Summit to discuss the drivers of digital innovation in India. Among them was Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, who addressed the DPDP Act and its potential impact on personalized advertising, raising the question of whether its implementation should have been delayed to allow the digital ad space to mature further.

Magow addressed this by saying, “At a fundamental level, the core issue receiving attention and the need to address it are not wrong. If we encounter a pressing issue, we must address it. However, we should approach it with a deep…