MakeMyTrip, a leading online travel company in India, has announced its plan to expand its franchise business in the top 100 cities of the country. The company started 2023 with 146 active franchisees and aims to grow by more than 50% to reach 220 by the end of the calendar year.
India has emerged as one of the world’s fastest-growing aviation markets. The government plans to add another 80 airports over the next three to four years. The growth of air travel within India has been a major driver of growth for travel companies such as MakeMyTrip, which has reported a sharp rise in demand for its services.
MakeMyTrip’s franchise model is designed to give aspiring entrepreneurs the opportunity to build their own successful travel business while leveraging the company’s established brand, technology, and supplier relationships. The company provides training, marketing, and operational support to its franchisees, enabling them to offer a comprehensive range of travel services to their customers.
The company’s franchise program has been growing steadily over the past few years, with the number of active franchisees increasing from 25 in March 2018 to 146 in January 2023. MakeMyTrip’s franchisees are present in over 100 cities across India, serving customers in both urban and rural areas.
According to Rajesh Magow, Co-Founder and CEO of MakeMyTrip, the company’s expansion plans are aimed at tapping into the huge potential of the Indian travel market. “India is a vast country with a large and growing middle class, who are increasingly looking to travel for business and leisure. By expanding our franchise network, we can reach more customers in more locations, providing them with the best travel experience possible,” he said.
Magow added that MakeMyTrip’s franchise model is also designed to provide entrepreneurs with a low-risk, high-reward business opportunity. “Our franchisees benefit from our strong brand recognition, our cutting-edge technology, and our extensive supplier network, enabling them to offer their customers a full range of travel services and solutions,” he said.
MakeMyTrip is one of the leading online travel companies in India, offering a range of travel services including flight tickets, hotel bookings, holiday packages, and more. The company has over 14 million customers and employs over 3,000 people in India and overseas.
The Indian travel market has been growing rapidly in recent years, driven by rising incomes, growing consumer confidence, and the increasing popularity of online booking platforms. According to a report by India Brand Equity Foundation, India’s travel and tourism industry is expected to be worth $488 billion by 2028, up from $275 billion in 2018.
MakeMyTrip is well-positioned to capitalize on this growth, as it offers a range of travel services that cater to the diverse needs of Indian consumers. The company has also been investing heavily in technology and innovation, developing cutting-edge tools and platforms that make it easier and more convenient for customers to book travel services online.
Overall, MakeMyTrip’s expansion plans reflect the company’s ambitions to become the leading player in the Indian travel market. By leveraging its established brand, technology, and supplier relationships, the company is well positioned to tap into the huge potential of the Indian travel market, offering customers the best travel experience possible.