Uttar Pradesh Tourism has partnered with travel and tour aggregator MakeMyTrip to promote tourism in the state.
The two organisations signed a memorandum of understanding (MoU) with the Yogi Adityanath government 2.0 in Lucknow yesterday.
MakeMyTrip will work as a strategic partner with UP providing insights on consumer trends, tourist preferences and supply-side information, which will aid the state tourism department in future policy-making.
Mukesh Kumar Meshram, UP principal secretary, tourism and culture, said the state has immense potential for tourism and MakeMyTrip will be a partner in realising this potential.
“Travelers search for various information on the internet before and during trips. Search engines reveal whether a tourist’s interest leans towards eco-tourism, adventure tourism, spiritual tourism, etc. MakeMyTrip will prove to be helpful in this regard,” he noted.
MakeMyTrip’s co-founder and Group…