The Supreme Court told the online travel agency MakeMyTrip (MMT) on Thursday that the use of the keyword “MakeMyTrip” in Google Ads was “no deception at all,” even if the search results show links and advertisements for rival travel company Booking.com.
The Court rejected MMT’s argument that the keyword usage amounted to infringement or passing off under the Trade Marks Act, 1999. Booking.com made the highest bid and purchased the “MakeMyTrip” keyword on the Google Ads Program, which means that anyone searching for the term would see its site on top of their search results.
Refusing to entertain MMT’s appeal against a December order of the Delhi high court, a bench headed by Chief Justice of…