KUALA LUMPUR: The domestic tourism and hospitality sector continues to face its biggest hurdle – acute shortage of skilled workers – as many employees left the industry during the Covid-19 pandemic, either due to job losses or a shift to more stable sectors.
As borders reopened and travel demand surged, the industry has struggled to keep pace with the need for trained, service-oriented personnel.
The talent drain has impacted day-to-day operations and affected the overall quality of guest experiences, which is critical in maintaining Malaysia’s competitiveness as a preferred tourism destination.
Hilton Hotels marketing and communications director, national marketing office, Eugene Oelofse said rebuilding this skilled workforce has proven difficult, particularly as the sector competes with other industries offering better job security, higher wages, or more flexible working conditions.
He said efforts to attract new talent through upskilling programmes, incentives and…
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