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Read moreDetailsForeign online travel agents (OTA), such as Traveloka, Booking.com, and Agoda, are now dominating the Vietnamese online market.
According to the Outbox Travel Tech 2024 survey, Vietnamese users strongly prefer Traveloka, Booking.com, and Agoda.
The study also revealed that the journey from platform awareness to completing a booking is significantly stronger for international platforms compared to local OTAs.
Notably, 82 percent of the respondents reported being familiar with Traveloka, and 61 percent had used the platform within the past 12 months.
Vietnam-based OTAs are typically branches of traditional travel companies or start-ups and receive limited funding, eventually withdrawing from the market after a short period of operation.
Hoang Duc Huy, CEO of Vitamin Tours Services Company Limited, confirmed that foreign OTAs are winning the competition.
Other experts echo the statement, pointing out three main reasons for their success: products,…
