A recent study by digital travel platform Traveloka shows that sustainability, serenity and affordability are among the main factors taken into account by Malaysians when planning their leisure trips.
Malaysia was one of the nine Asia Pacific (APAC) markets that were part of the survey conducted by Traveloka in partnership with global data analytics firm YouGov.
Caesar Indra, president of Traveloka, said in a press statement, “APAC is bursting with opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is critical for travel providers seeking to thrive in this dynamic travel landscape.”
Entitled “Travel Redefined: Understanding And Catering To The Diverse Needs Of APAC Travellers”, the survey was designed to uncover the “evolving travel habits and preferences that are shaping the APAC tourism landscape” and provide…






























