The Marketing Technology Senior Analyst will manage and optimize digital display campaigns across platforms like Google Display Network and Facebook Ads. Responsibilities include analyzing campaign performance using analytic tools, conducting A/B testing, monitoring key metrics, and collaborating with external marketing vendors to ensure deliverables are met.
Summary Generated by Built In
It’s fun to work in a company where people truly BELIEVE in what they’re doing!
Job Description
Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
Conduct A/B testing and other testing methodologies to continuously improve ad performance…
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