New Traveloka Study Unveils Shifting Travel Trends in Japan

• Study of approximately 12,000 respondents across nine markets highlights emerging travel habits, from price sensitivity to sustainable choices, shaping the future of APAC tourism
• 70% of Japanese travellers favor domestic trips, among the highest in the region, driven by perceived safety, affordability, and transportation options

TOKYO, Dec. 17, 2024 /PRNewswire/ — Traveloka, Southeast Asia’s leading travel platform, in partnership with YouGov, has released its latest study, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers”. Drawing on insights from nearly 12,000 respondents across nine countries⁽¹⁾, including more than 1,000 respondents from Japan, this study sheds light on evolving travel habits and preferences that are shaping the Asia-Pacific (APAC) tourism landscape and provides actionable insights to anticipate trends and create meaningful traveller experiences in 2025 and beyond.