Singapore – The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
The MOC reflects both parties’ commitment to innovation and regional travel recovery, moving beyond the confines of marketing campaigns and placing focus on data sharing, new product introductions, and enhancement of visitors’ travel experiences across multiple SEA markets.
In this new partnership, STB and Traveloka will work on targeting consumers through insights and data sharing. Both parties will exchange insights to develop more targeted promotional campaigns and tailored travel experiences that can drive impactful outcomes.
Additionally, both parties will also explore the introduction of new Singapore products and experiences on Traveloka’s platform.
STB’s MOC with Traveloka further underscores its commitment to promoting its ‘Made in…