E-commerce startups are still focussing marketing efforts in conventional media such as TV
Indonesian TV advertisement research company Adstensity released a report of top ten e-commerce companies who spent the most for TV commercials in 2015, with online marketplace Tokopedia and online ticket-booking platform Traveloka scoring top places.
Tokopedia reportedly spent IDR559 billion (US$40.2 million) for its TV commercials in the second quarter of 2015, while Traveloka spent IDR553 billion (US$39.8 million) for TV ads.
In the general top ten list of companies that were the biggest spenders in TV advertisement last year, the two startups placed in ninth and tenth position, with FMCG and cigarette companies scoring top positions.
Following Tokopedia and Traveloka in are OLX, Blibli, Bukalapak, Lazada, MatahariMall and Trivago.
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As reported by Indotelko, Indonesian e-commerce companies reportedly spent in total…