Traveloka data has shown a spike in travel expenditure among Indonesian residents as travel resumes, with Vietnam being the destination that saw the biggest improvement in demand.
Expenditure on international products, ranging from flight tickets and hotels to attractions, has doubled in 2023 over 2022.
Singapore and Japan were most popular among Indonesians, but Vietnam has shown to be a strong contender, noted Traveloka’s CEO, Iko Putera.
“The strong demand to visit Vietnam is because Sapa and Danang are becoming viral on social media – (this shows) that people always look for new experiences and are keen to (discover) new hidden gems,” said Iko.
He added that Vietnam’s affordability was also a key factor, especially as airfares and hotel rates are more affordable than that of other South-east Asian destinations.
Yento Chen, CEO, Destination Tour Indonesia, opined that Vietnam draws…