KUALA LUMPUR: The primary motivation for Malaysian travellers continues to be rest and relaxation, with 31% strongly emphasising leisure-focused experiences, according to findings from Traveloka’s white paper entitled Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers.
This response is followed by 20% seeking visits to tourist attractions and 13% expressing a preference for nature-based destinations.
Traveloka president Caesar Indra said this highlights a clear preference for travel that allows local travellers to unwind, recharge, and temporarily escape the demands of daily life.
“Our data shows strong demand for natural destinations such as mountain ranges, beaches, and coastal areas, followed by destinations rich in historical and cultural experiences.
“These trends reflect a deepening desire among Malaysians to reconnect with nature and rediscover the country’s heritage, a shift that has strengthened post-pandemic,” he told SunBiz.
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