– APAC travelers favor domestic trips, driven by affordability, convenience, and perceived safety
– Digital platforms play a critical role in travel planning, with travellers showing trust in their reliability and ease of use
– Motivations for travel vary widely, from urban escapes to nature and wellness retreats
SINGAPORE, Dec. 16, 2024 /PRNewswire/ — Traveloka, Southeast Asia’s leading travel platform, in partnership with YouGov, has released a study, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers”.
Based on a survey of nearly 12,000 respondents across nine countries, the study highlights the evolving travel habits and preferences that are shaping the Asia-Pacific (APAC) tourism landscape, providing actionable insights to anticipate trends and create meaningful traveller experiences in 2025 and beyond.
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