– APAC travelers favor domestic trips, driven by affordability, convenience, and perceived safety
– Digital platforms play a critical role in travel planning, with travellers showing trust in their reliability and ease of use
– Motivations for travel vary widely, from urban escapes to nature and wellness retreats
SINGAPORE, Dec. 16, 2024 /PRNewswire/ — Traveloka, Southeast Asia’s leading travel platform, in partnership with YouGov, has released a study, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers”.
Based on a survey of nearly 12,000 respondents across nine countries, the study highlights the evolving travel habits and preferences that are shaping the Asia-Pacific (APAC) tourism landscape, providing actionable insights to anticipate trends and create meaningful traveller experiences in 2025 and beyond.
“APAC is bursting with opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse…
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