Traveloka, in partnership with YouGov, has released its latest study Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers, which draws insights from nearly 12,000 respondents across nine countries.
From shifting travel motivations to the rise of digital platforms, these insights reveal the trends transforming Asia-Pacific’s diverse travel market and provide actionable guidance for businesses to thrive in 2025 and beyond.
Across the region, Asia-Pacific travellers pack their bags and hit the road for a variety of reasons, but five categories consistently top the list: travel to rest and recharge, travel to visit tourist attractions, travel to be immersed in nature, travel to experience other local cultures, and travel to try different types of cuisine.
When travelling for leisure,…
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