Last month, competitive tourism insiders witnessed a trade-media feeding frenzy over a new study ticking off several emerging East Asian travel trends. Guest services professionals who are sensitive to what’s hot and what’s not in tourism can draw empowering conclusions from what the data suggest about contemporary traveler interests, preferences and habits. And they can use that information to trigger short-term business improvements through flexible scaling, targeted marketing and streamlined operations.
The regional study so many executives are paying attention to right now is “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers,” a free report released by Asia-Pacific travel hub Traveloka. Not only does this concise scientific digest identify some of the most compelling inclinations in regional tourism, but…































