HCM City (VNS/VNA) – Domestic travel remains a key driver of tourism recovery in Vietnam.
A significant 49% of travellers prefer exploring domestic destinations, while 31% prefer to travel abroad.
This information was released by Traveloka, Southeast Asia’s leading travel platform, in partnership with YouGov, in its latest study: ‘Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers’.
Drawing on insights from nearly 12,000 respondents across nine countries, including more than 1,000 respondents from Vietnam, the study sheds light on evolving travel habits and preferences that are shaping the Asia-Pacific (APAC) tourism landscape and provides insights to anticipate trends and create meaningful traveller experiences for 2025 and beyond.
“APAC is bursting with opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is critical for travel providers seeking to thrive in this dynamic…
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