Voucher Campaigns & PPP: ‘s Travel Strategies

Article Summary:
The article discusses Da Nang’s tourism stimulus program in 2024-2025, highlighting the launch of travel voucher campaigns as a strategic move to boost both domestic and international travel demand. The program, which includes issuing 1,800 vouchers worth VND900 million in 2024 and aiming to increase to 6,000 vouchers worth over VND1.3 billion in 2025, has already contributed to a 27% increase in international visitors to the city in the first nine months of 2025 compared to the same period in 2024. Director of the Promotion Center, Nguyen Thi Hong Tham, emphasizes the importance of collaborating with online travel agencies (OTAs) in a highly competitive tourism landscape.

Key Points:

1. Da Nang’s tourism stimulus program in 2024-2025 includes travel voucher campaigns to boost travel demand.
2. The program issued 1,800 vouchers worth VND900 million in 2024, with plans to increase to 6,000 vouchers worth over VND1.3 billion in 2025.
3. The city welcomed 5.8 million international visitors in the first nine months of 2025, a 27% increase over the same period in 2024.
4. 80% of tourists in Da Nang book their travel through online travel agencies (OTAs).
5. The collaboration with OTAs is seen as a strategic move to navigate the competitive tourism landscape.

Actionable Takeaways:

• Increase Travel Voucher Allocation: Da Nang’s strategy of increasing the number of travel vouchers in 2025 could serve as a model for other cities looking to stimulate tourism demand. By offering more vouchers, cities can incentivize both domestic and international travelers, potentially leading to increased tourism revenue.
• Leverage Online Travel Agencies (OTAs): The success of Da Nang’s program underscores the importance of partnerships with OTAs. Travel businesses should explore collaborations with OTAs to expand their reach and tap into a broader customer base, especially in a competitive market.
• Focus on Low-Season Travel: By targeting low seasons, Da Nang’s program demonstrates the value of strategic marketing during off-peak times. Travel businesses can benefit from targeted campaigns during these periods to attract travelers who might otherwise choose alternative destinations.

Contextual Insights:
The article reflects current industry trends where cities are increasingly adopting innovative strategies to boost tourism, particularly in a post-pandemic world where travel demand is rebounding. The emphasis on travel vouchers and partnerships with OTAs aligns with broader industry moves towards leveraging technology and public-private partnerships to drive growth. As the travel industry continues to evolve, such initiatives highlight the importance of adaptability and strategic planning in responding to market dynamics. The success of Da Nang’s program suggests that similar approaches could be effective in other regions, particularly those looking to diversify their tourism offerings and attract a wider range of visitors.

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