Corona rolls out campaign with Tripadvisor to inspire people to travel

Corona wants to encourage Canadians to spend more time outside with a new 360-degree campaign, which it plans to launch in the coming months with Tripadvisor.

The “Most Wonderful Letter” campaign focuses on a new platform, Corona Global Hub, which Corona and Tripadvisor have already launched in several countries, including Canada. Aimed at people of legal drinking age, the hub is a digital ecosystem that features travel guides, itineraries, discounts, first-hand opinions from travelers and reviews of different destinations. The hub also allows users to book selected travel packages to the Corona Sunsets Festival World Tour 2024, a series of experiential festivals dedicated to nature, music, art and culture. The campaign will also highlight other local travel-focused hubs that Corona and Tripadvisor plan to launch next month in Canada, South Africa and several South American countries.

Both companies plan to support the campaign with print, digital and OOH advertising,…