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Dive Brief:
Corona, an Anheuser-Busch InBev global brand, has teamed with online travel company Tripadvisor to launch a co-branded digital travel hub, according to a press release.
The Corona Global Hub offers Corona-curated travel guides and itineraries, first-hand traveler insights and reviews and discounts for those looking to plan their next trip. Users can also access Corona’s global festival series, the 2024 Corona Sunsets Festival World Tour.
Additionally, a regional focus will include partnerships with travel creators and influencers and regional travel itineraries. The regional hubs will go live first in Chile before launching in South Africa, Colombia, Brazil, Canada and more.
Dive Insight:
Corona is putting an increased focus on nature through its international tie-up with Tripadvisor, a move that could help the brand stay…
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