Experiences becoming “strategic and financial center” of Tripadvisor Group

Tripadvisor Group reported record revenue in 2024 bolstered by experiences, a category that has been fueling its growth in recent years, with Viator accounting for 46% of the company’s total revenue last year up from 33% in 2022. 

Matt Goldberg, CEO of Tripadvisor Group, said the company exited the year with momentum.

“We achieved record revenue, driven by growth in experiences, which is increasingly becoming the strategic and financial center of gravity of the Group, as we build on our leadership position in this large and fast-growing market,” Goldberg said. “Importantly, Tripadvisor, Viator and TheFork each contributed to Group profit this year through a disciplined balance of growth and investment.”

On the company’s earnings call with financial analysts Thursday morning Goldberg said he expects experiences’ success to continue in 2025.

“This year, we also expect our experiences revenue to be the largest contributor of revenue to the…