How to make Tripadvisor relevant again?

Recently, Tripadvisor fired more than 150 employees and contractors and reshuffled top management in an attempt to President Kristen Dalton announced internally that its chief technology officer and general manager of e-commerce will be leaving the company, according to a staff email obtained by Skift.

President Kristen Dalton announced “We are evolving our organizational structure to enable faster decision-making and deeper collaboration throughout the organization.”

For the first three quarters of 2024, all reported revenue sources for Brand Tripadvisor (Tripadvisor-branded Hotels, Tripadvisor Experiences and Dining) were down year-over-year, except for Media and Advertising.

The only light at the end of the proverbial tunnel comes from TripAdvisor’s experience brand, Viator. After been tucked for many years – underfunded and under-appreciated – in a dark corporate corner by Tripadvisor after its acquisition in 2014, Viator has enjoyed a steady growth since the pandemic,…