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Winning The Drum Awards for B2B in the Thought Leadership category is Tripadvisor for Business. Here is the award-winning case study.
Almost half a billion people (463 million) turn to the Tripadvisor platform every single month to seek advice on their travel plans.
And through our unparalleled experience, we know that travelers think about and engage with all types of brands along their journey, not just travel brands.
There is real value for advertisers in reaching and connecting with travelers during prime moments throughout the travel experience.
From clothing, to personal hygiene, to food, and to those crucial goods you need to make your magical holiday memories, there are numerous considerations for people going on vacation.
The problem is, brands in these spaces don’t always know or understand this.
And if they do, they aren’t always aware how or when to reach them.
Given the fact that 84% of global travelers engage with non-travel categories in their journey (Tripadvisor,…
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