Mars launches pet-friendly digital hub with Tripadvisor

Pet care products and services company Mars Incorporated has partnered with travel-guidance platform Tripadvisor to launch a co-branded digital hub for pet owners. 

The platform will aim to inspire more businesses to become pet-friendly, as less that 1% of U.S. restaurants are listed on Tripadvisor as pet-friendly, and encourage consumers to connect with pet-friendly communities. 

“At Mars, we’re dedicated to becoming the most digitally enabled, pet parent-centric organization, which means collaborating with innovators like Tripadvisor to transform the pet parent experience,” said Natalia Ball, global chief growth officer of Mars Pet Nutrition. “This partnership cements our commitment to supporting pet parent communities, using our unmatched expertise, knowledge and relationship with over 400 million pets and their pet parents who purchase our products every year.”

Consumers will be able to access the digital hub online or through the Tripadvisor mobile app, which…