With 490 million monthly users reading 1 billion Tripadvisor reviews and traveller opinions, Tripadvisor has more than earned its place in the hospitality industry. You can’t afford to not show up on your guest’s next search, but how do the Tripadvisor rankings and review scores work, and what can you do to leverage your listing to your advantage?
Tripadvisor has adapted over the years, introducing new ways of ranking and sorting properties. All aim to improve the guest’s experience when searching for hotels. With various algorithm updates, Tripadvisor has finetuned the weighting of various factors such as location, booking popularity, pricing, availability, bubble ratings, and the Popularity Index (more on this later) when determining properties’ scoring and ranking.
Tripadvisor’s Popularity Index
The ranking of each property is heavily influenced by the Tripadvisor Popularity Index, a carefully crafted algorithm that aims to predict, based on scores and consistency of past…