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Good morning from Skift. It’s Friday, January 24 and here’s what you need to know about the business of travel today
OpenAI said on Thursday it’s releasing a digital assistant that can complete online searches and purchases for travel, events and restaurants on its own, writes Travel Technology Reporter Justin Dawes. Dawes reports the new tool, called Operator, is a type of digital assistant that travel leaders have been envisioning since ChatGPT was first released. Travel executives have worried that tools like Operator could displace intermediaries and online travel agencies like Booking.com and Expedia.
OpenAI says it has partnered with a number of third-party companies to make sure Operator can access data from those websites, including travel brands Booking.com, Tripadvisor, and Priceline.
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