Tripadvisor, the world’s largest travel guidance platform, today launched Travel Through Life, an insights-led report decoding the impact of life stage on travel habits, and outlining how brands can connect with consumers in meaningful ways.
The report uncovers unique insights and attitudes towards researching and booking travel from eight distinct life stage categories: college students, newly engaged/married, new parents, seasoned parents, career builders, established professionals, empty nesters, and retirees.
Tripadvisor Travel Through Life study
While the vast majority of total respondents are willing to spend on travel – how they fund, plan and book travel varies significantly by life stage.
Key findings:
Holiday splurging
Newly Engaged/Married couples are happy to treat themselves ready for their travels – 94% will buy new clothes and 88% new accessories for their trip.
Similarly, Established Professionals will splash the cash, this time on…