95% Brits set to travel as much, if not more and 55% will up their spend
The majority of Brits (95%) are set to travel as much, if not more this winter, with four in five (84%) planning at least 1-2 trips over the next three months, according to Tripadvisor’s 2024 Winter Travel Index.
This latest seasonal travel index reveals an uptake in Brits planning holidays abroad this winter (+34%) and they seem to be seeking adventure with more than a quarter (28%) planning to travel somewhere they haven’t been before and just under half (44%) flexible when choosing a destination.
This winter the Maldives is the top trending destination for Brits, with four islands taking a top 10 place in the fastest growing international destinations list this winter.
Olhuveli Island and Male are the 3rd and 4th fastest growing international destinations, just behind Esquinzo in Fuerteventura in second and Agadir, Morocco in at number one.
The Maldivian islands of Dhaalu Atoll and Iru-fushi come in at…
Stay Ahead with Travel Trade Today — AI News That Matters
Get curated travel AI insights — choose the newsletters that matter to you.



































