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Good morning from Skift. It’s Wednesday, January 15, and here’s what you need to know about the business of travel today.
Tripadvisor has begun a trial to power travel-related answers on ChatGPT rival Perplexity. Tripadvisor’s Head of Data and AI, Rahul Todkar, explained why the company is partnering with the AI search engine.
Travel Technology Reporter Justin Dawes notes Tripadvisor has been struggling in recent years. But Todkar said there’s value in the large amount of data Tripadvisor has gathered throughout the years. Partnerships like the one with Perplexity could help Tripadvisor still appear in search results.
A Perplexity spokesperson said the partnership with Tripadvisor is its first with a travel company. Perplexity would pay Tripadvisor for the data, while Perplexity would get a commission if a user makes a booking through a Tripadvisor link presented in search results.
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