Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline

Skift Take

There will be a lot of moving pieces over the next few months if indeed a sale of Tripadvisor gets done.

Dennis Schaal

More than two months after Tripadvisor formed an independent committee to mull a potential sale, there has been silence from both controlling shareholder Liberty Tripadvisor Holdings and Tripadvisor itself.

That may change soon when both companies report quarterly results on May 8.

One thing is clear about the sales process so far: Private equity firm Apollo Global Management is still a suitor, as reported in early March, and there has been ample interest from other parties, according to a source.

There are several scenarios in play, the source said. These include acquiring Tripadvisor and spinning off its Viator tours and activities brand, or keeping the company intact, among other options.

Tripadvisor formed a committee of independent directors to evaluate any offers.

March 2025 Deadline Is One…