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With Gen Z predicted to become the wealthiest generation ever, it’s crucial travel brands know how to effectively reach this younger demographic of consumers.
Gen Z is most influenced by social media apps such as TikTok when booking travel, delegates heard at the TTG Luxury Travel Summit this week.
Senior content editor at brand consultancy firm Pion Alexandra Haider shared a number of insights which could help travel companies understand and connect with this younger cohort.
“Gen Z might not be your target audience now, but they will be,” she told attendees of the summit at Kimpton Fitzroy London.
“Gen Z spend more per capita than any other generation”
“They spend more per capita than any other generation and, despite the cost of living, they’re predicted to become the largest and wealthiest generation yet.” Adding that 40% of consumers will be Gen Z by…
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