Viator’s revenue surpasses brand Tripadvisor for first time in Q3

Tripadvisor’s experiences brand, Viator, has been on a
steady growth trajectory since the pandemic and in the three months ending
September 30 its revenue surpassed that of brand Tripadvisor for the first time
since the company began separating the two lines of business in its earnings
reports.

With revenue of $270 million in Q3 this year— up 10% year over
year — Viator accounted for 51% of Tripadvisor’s total revenue of $532 million.
Gross booking value for experiences grew 9% in the quarter to nearly $1.1
billion, and adjusted EBITDA for Viator was $30 million, or 11% of revenue,
compared to 7% of revenue in the same period last year. 

Viator’s figure includes contributions from both Viator and
Tripadvsior B2C points of sale of experiences as well as B2B offerings for
operators and third-party distributors. 

“Our ambition is to extend our leadership position in this large
an expanding market with our scaled global platform and…