Continuing its expansion to bring K-tech to the hospitality and leisure world, Yanolja Cloud has announced the acquisition of Go Global Travel (GGT), an Israeli B2B travel technology company, which distributes its inventory of more than one million hotels and other travel products from 200 countries to over 20,000 client partners.
Founded in Israel in 2000, GGT distributes travel products including hotel and resort rooms, airline tickets, and car rentals, primarily in North America and Europe through over 50,000 direct contracts, and over 10,000 sales channels.
The acquisition of GGT from AMI Opportunities Fund was advised by Apax Partners, a leading global private equity advisory firm.
The company says it will give Yanolja Cloud unparalleled distribution capabilities, allowing properties of all types, sizes, and budget ranges – and in every corner of the world – to digitize property operations.
The acquisition is anticipated to result in the development of new, innovative technologies leveraging a broad range of data from across Yanolja Cloud member companies to allow for greater personalization and AI-based automation, and produce multiple benefits for new and existing Yanolja Cloud and GGT customers.
GGT partner properties and other travel-related services will be made available through Yanolja’s B2C platform businesses Yanolja and Interpark (South Korea’s leading travel and leisure super apps).
Additionally, Yanolja Cloud aims to distribute its strong Asian inventory through GGT platform channels and online and offline travel agencies worldwide, including North America, Europe, and the Middle East. Together, this newly combined inventory from across Yanolja Cloud and GGT, now world-leading in scale, can be packaged together and offered to new channels.
Yanolja Cloud intends to leverage GGT’s 20 overseas branches as bases for global business expansion, strengthening the global solution sales and customer service networks of Yanolja Cloud member companies including eZee and Innsoft.
Said Kim Jong-yoon, co-CEO of Yanolja Cloud, “Yanolja Cloud is made up of member companies from around the world, all with a different history and expertise. We welcome Go Global Travel as our latest member company which will help us further fulfill our vision of leading the digital transformation of hospitality and leisure properties everywhere. I look forward to seeing the future innovation that will be born from this acquisition.”
Ophir Ben-Ezra, chairman of Go Global Travel added, “I am so proud of what Go Global Travel and its employees around the world have achieved since its founding over 20 years ago. I look forward to continuing to provide the same high-level of products and service to our client partners while being able to offer new inventory as well as innovative solutions from across Yanolja Cloud, including Booking Engines, Property and Revenue Management Software and more.”