Tuberculosis patients flocked to Western North Carolina for nearly a century, in hopes the clean mountain air, and sanatoria like the Royal League in Black Mountain, would help them get well.
Asheville, North Carolina — August 12, 2023
In short: Western North Carolina’s natural beauty is being promoted through a new partnership between BPR and Grist to highlight eco-friendly wellness tourism opportunities.
Asheville, North Carolina emerges as a premier destination for eco-conscious travelers seeking wellness retreats, thanks to a new collaboration between BPR and Grist. According to the partnership announcement, the initiative aims to showcase Western North Carolina’s natural landscapes and therapeutic environments as ideal settings for health-focused vacations. The program will feature curated itineraries that combine outdoor activities like hiking and yoga with educational components about local environmental stewardship. This collaboration is poised to attract a growing segment of travelers prioritizing sustainability and holistic well-being, offering travel trade professionals new opportunities to market unique, eco-friendly experiences.
TMCs managing wellness-focused corporate accounts should consider integrating this new eco-wellness tourism program into their offerings, as it provides a unique selling proposition for health-conscious clients. Airport lounge operators in Asheville can leverage the initiative to attract travelers looking for seamless transitions from travel to wellness activities. The program is set to launch immediately, with ongoing marketing efforts expected to ramp up over the next six months.
What is the Eco-Wellness Tourism Initiative?
A collaboration between BPR and Grist to promote eco-friendly wellness retreats in Western North Carolina, featuring curated itineraries focused on outdoor activities and environmental education.
Which travel trade segments does this affect?
This initiative primarily impacts Travel Management Companies (TMCs) managing wellness-focused corporate accounts, airport lounge operators in Asheville, and destination marketing organizations aiming to attract eco-conscious travelers.
When does this take effect?
The initiative is immediately effective, with marketing and operational rollouts planned over the next six months.
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