Zimbabwe tourism players are set for a crunch meeting with the Middle East market in Dubai from 5 to 6 March 2020 during the ongoing 2020 Dubai Expo to create synergies that will see local markets and products penetrating the Middle East.
Over 40 delegates drawn from over 25 tourism operators and enablers have confirmed their participation.
Acting Chief Executive of the Zimbabwe Tourism Authority, Givemore Chidzidzi said the meeting signals the reopening of reengagements with key source markets after the pandemic.
“The Middle East has remained a lucrative and untapped market for Zimbabwe. It is a market that has great potential and will bring high value to the different sectors of tourism,” Chidzidzi said.
The past few years have seen Zimbabwe gaining access into this market as witnessed by the introduction of flights by two of the main airlines from the Middle East namely; Emirates and Qatar.
Chidzidzi highlighted that access is key in tourism development and growth hence…
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