Japan National Tourism Organization (JNTO) has participated in its first local tourism fair in Bangladesh to attract Bangladeshi travellers to visit Japan. JNTO displayed various attractive destinations of Japan and advised Bangladeshi travellers on their tour plan for the ‘Land of the Rising Sun’ at its ‘Visit Japan’ booth at the Bangladesh Travel and Tourism Fair (BTTF) 2023. JNTO arranged a virtual reality experience for visitors at the fair, so potential Bangladeshi travellers can virtually visit different tourism spots in Japan. The country is joining other tourist providers, including India, Nepal, Sri Lanka, Maldives, Vietnam, Turkey and the UAE, in wishing to attract Bangladeshi travellers to its shores.