The Department of Tourism Bhutan announced a new initiative to support the MICE sector. Effective immediately, organisers of MICE events are now eligible to apply for a waiver of Bhutan’s daily Sustainable Development Fee (SDF), a move designed to bolster one of the most significant revenue streams of the tourism sector. This initiative aims to enhance the MICE market’s impact, which extends through every layer of Bhutan’s tourism industry, including local businesses and event venues.
In 2019, Bhutan welcomed 904 MICE travelers, predominantly from Japan, the UK, Germany, and India, who significantly contributed to the local economy and community.
MICE event organisers can apply for an SDF waiver under the following conditions:
- Eligible MICE events require a minimum of seven participants, excluding organizers, speakers, or hosts.
- Participants may receive a waiver for the SDF for up to four nights per event (excluding travel days).
- The event must be organized by a DOT-certified Bhutanese tour operator or hotel.
- The SDF waiver applies exclusively to the participants. Accompanying partners, children, and friends are not eligible.
- Eligible events can be scheduled throughout the year without blackout dates.
- Applications for the MICE SDF waiver must be submitted at least one month prior to the event.
- Applicants are responsible for obtaining any additional required clearances or approvals.
- Only events categorized as Meetings, Incentives, Conferences, and Exhibitions qualify for the SDF waiver.
- A comprehensive report, including the event’s outcomes and photographs, must be provided to the Department of Tourism within one month after the guests’ departure.
- MICE participants can extend their stay in Bhutan as tourists by paying the applicable SDF.
Dorji Dhradhul, Director General, Department of Tourism said, “The MICE market is one of the highest revenue contributors to the global tourism industry. Recognizing the significant economic advantages that MICE business can bring into Bhutan, we feel it is very important to provide incentives to attract more group business Bhutan. As such, we are pleased to waive the daily sustainable development fee for MICE events.”
In 2019, Bhutan welcomed 904 MICE travelers, predominantly from Japan, the UK, Germany, and India, who significantly contributed to the local economy and community.
