Tourism had an outstanding participation in the ARNOLD SOUTH AMERICA 2023 Fair, which in this edition presented expressive numbers, with more than 87,000 visitors, 140 exhibitors, 34 sports modalities and 5,000 congressmen.
The 1st Tourism Forum “Tourism in Synergy with Sport and Wellness”, organized by IDT-CEMA, took place on April 14, at Expo Center Norte, at the Wellness Business Summit, with a massive presence of professionals and leaders from the hotel industry, theme parks , gastronomy, travel agencies, gyms, spas, health, architecture, sports and the public sector.
Luiz Felipe Bonilha, CEO of Arnold South America, whose grandparents were hoteliers and who has already chaired ABAV-RJ, opened the Forum, citing the grateful satisfaction of starting a new cycle of the consolidated event in sport and wellness with tourism, thanking the organizers, supporting entities, speakers and guests. He received the President of IDT-CEMA, Bruno Omori, who gave the opening lecture with a presentation of projections of world tourism that in 2023 should reach 1.2 billion international tourists and USD 1.5 trillion in exports.
Omori highlighted the synergistic potential of integrating tourism with sport and wellness, highlighting events such as the FIFA World Cup, the Olympic Games and the Arnold Classic fair itself as successful cases of foreign exchange generation and impact in more than 52 segments in one destination. He completed his presentation with the imminent approval of the Games and Casinos, which will provide the Brazilian economy with the entry of USD 70 billion in investments in Brazil, knowing that the sectors will have participation in both concessions and taxes, with tourism with 12% and sports with 10% to be able to invest in promotion, training and events, strengthening tourist destinations and increasing sports potential in Brazil.