Alipay’s insights highlight a remarkable rise in both outbound and inbound tourism spending during China’s 2024 Labor Day, showcasing shifting travel trends.
HANGZHOU, CHINA – Alipay‘s data indicates a significant uptick in both outbound and inbound tourism spending in China during the 2024 Labor Day holiday.
Outbound Tourism
Transactions by Alipay users in overseas markets during the initial two days of the holiday saw a substantial 77% increase from the corresponding period in 2023, with total spending rising by 10% year-on-year.
For the 2024 Labor Day holiday, Alipay, an Alipay+ partner wallet, has joined hands with global merchants to launch extensive campaigns aimed at enticing Chinese tourists. Enabled by Alipay+, a suite of cross-border digital payment and digitalization technology solutions connecting global brands with mobile-savvy consumers worldwide, Chinese travelers can seamlessly pay for a wide array of services including shopping, dining, and entertainment…