Like it or not, China keeps making the headlines since the advent of the pandemic in 2020, and it’s for all sorts of reasons. From Covid containment and the strict zero policy to the closure of outbound tourism to the unstoppable desire to shop and travel – even if it’s just to neighbouring Macau or Hainan.
The latest news is the lockdown of one of China’s most important financial centres: Shanghai. And now local authorities are telling Beijing residents to stay put ahead of the famous May holiday. But is it really all doom and gloom for the travel economy?
“While short-term prospects are not optimistic, there are shifts in consumer sentiment that offer a brighter outlook for the long-term,” says Dragon Trail International’s Director of Marketing and Communications, Sienna Parulis-Cook. Dragon Trail’s Spring 2022 Chinese Traveler Sentiment Survey shows an increase in Chinese consumers who…