ELIMINATING BARRIERS FOR FOREIGN TOURISTS IN CHINA
Enhancing travel convenience is imperative to address the needs of foreign tourists. While China has made significant strides in developing advanced technologies and transportation infrastructure for domestic travel, foreign visitors often encounter obstacles while navigating in the country.
For instance, booking high-speed train tickets or entry tickets to popular tourist attractions necessitates the use of WeChat’s embedded program. Many establishments exclusively accept WeChat Pay or AliPay, leaving foreign tourists in a predicament if they rely solely on cash or credit cards. Many hotels in China are also not allowed to accommodate foreign tourists.
Eliminating barriers for foreign tourists to travel in China presents enhanced business opportunities for Chinese tourism-related enterprises. While Chinese consumers remain the primary market for most of these businesses, delivering seamless services to foreign clientele could…